RTL boss Stephan Schmitter on the Stefan Raab deal and the broadcaster's streaming strategy

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OMR Podcast

Published on Nov 24, 2024
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Advertising revenues are falling in linear TV, while the streaming service RTL+ still needs to grow: RTL boss Stephan Schmitter's job is likely to be one of the most challenging transformation tasks in the German economy. In the OMR podcast, Schmitter reveals how Stefan Raab contacted him during a family vacation to talk about the comeback, and why Dieter Bohlen still plays an important role for RTL despite heavy criticism of his sayings. 00:00 Intro 01:07 Stephan Schmitter on the switch from radio to television 03:32 From radio CEO to head of RTL News 06:23 Differences between radio and television 10:22 Challenges of the TV business in the streaming era 12:03 RTL's transformation: From linear TV to RTL+ 15:39 RTL+'s pricing models explained 18:26 The balance between linear TV and streaming 22:19 Advertising customers and the switch to streaming 25:57 Competition with Netflix, Amazon and Disney+ 30:11 Production costs of TV and streaming formats 32:58 Stefan Raab: The path to his return to television 37:06 Background to the Raab deal and the strategy behind it 41:18 RTL program budget and major projects compared 45:01 First figures on Stefan Raab's new formats 46:27 Target group strategy at RTL+ 50:16 Examples of success 53:23 Challenges and surprises in production 55:48 Future plans and the vision for RTL and RTL+ More from the OMR Podcast: 🎙 https://omr.com/de/podcast 📱 https://api.whatsapp.com/send/?phone=... 💁‍♂️ / philipp-westermeyer-omr

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