Rivals include McDonald's and Starbucks...? A look into the global strategy of "Marugame Se

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テレ東BIZ

Published on Dec 2, 2024
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▼The full version is now available on TV Tokyo BIZ (try it for free)▼ https://txbiz.tv-tokyo.co.jp/gaia/vod... ▼An episode that couldn't be fully covered in the main story: "The ambitions of a family restaurant giant with 'udon'!"▼ https://txbiz.tv-tokyo.co.jp/gaia/vod... ▼Click here to register as a TV Tokyo BIZ member (try it for free)▼ https://txbiz.tv-tokyo.co.jp/lp/?utm_... There is a company that owns popular restaurants of various types, such as Tempura Teishoku Makino, Kona's Coffee, and Ramen Zundoya. This is Toridoll HD, headquartered in Shibuya, Tokyo. With Marugame Seimen, the dominance of the udon industry, at its core, Toridoll operates around 20 brands and 2015 stores both domestically and overseas, and is led by its founder and president, Awata Takaya. Compared to manufacturing industries, Japanese restaurant chains have a low presence in the world. In order to break this situation, Awata aims to become a "global food company" that can compete with the world. He aims to open 4,900 stores by fiscal 2027 and enter the top 10 in the world in the future. We will take a close look at the behind-the-scenes of their overseas strategy. Meanwhile, something strange is happening in the "udon industry," which is the core of Toridoll. "Suisan Udon," a popular soul food of Kitakyushu, has begun to move toward nationwide expansion. Starting with its expansion into Osaka last year, it is moving toward expanding into the Tokyo metropolitan area by the end of the year. Furthermore, it will join the group through an acquisition by "Skylark Holdings." With the strong support of the giants of the family restaurant industry, it will challenge the dominance of the "udon industry." Is there a secret plan to break down the stronghold? #MarugameSeimen #ToridollHD #Udon #DiningOut #OverseasExpansion #GlobalStrategy #CPGroup #GaiaNoYoake #TVTokyoBIZ

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