Rewriting memories & false memories – Why your memories lie

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IDEENverstehen

Published on May 18, 2021
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In this video you will learn how memory works. And how you can shape memories in a targeted manner. For example, how you can anchor the memories you want to anchor during a conversation or on a date. The ideas in this video are based on the books: - Chip & Dan Heath, The Power of Moments: Why Certain Experiences Have Extraordinars Impact: https://amzn.to/3e7AEh7 - Julia Shaw, The Deceptive Memory: How Our Brain Falsifies Memories: https://amzn.to/3e1Aojv Summary: - Memories are not fixed, but are always in flux - Individual moments can overlay the memory of an experience. For example, we may have perceived the experience as negative but remember it positively - The emotional climax (peak moment) and the final moment are particularly suitable for overlaying the memory of an experience - Peak moments and final moments can be consciously designed so that the other person has a positive memory. For example, on a date or in contact with a customer - by first building a relationship of trust with test subjects and then mixing invented events with memories of real events during the conversation, Julia Shaw was able to implant false memories in these test subjects. After the conversation, the test subjects were convinced that the invented event had actually taken place. Music used: Geovane Bruno - That peace Danil Shostak - Path of light As an Amazon partner, I earn from qualified sales. The books that you buy via the link above are just as cheap for you as if you bought them without the link. If you buy the book via the link, you are supporting me in continuing to fill this channel with life.

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