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Reviews of furniture and furniture makers and how they serve furniture companies and consumers, will be carefully examined by Sergey Interierno, and he will explain why they are not a litmus test reflecting the real activities of the company. In this issue, Sergey will look at both sides of the “review barricades” and share his experience of the practical application of reviews in a furniture company. Sergey will also share advice with consumers and warn against blind faith in reviews. Using his company as an example, he will show positive and negative (yes, we have those too!) reviews from real and fake consumers. The video was created in Dima Pchelin's studio http://pchelin.ru Time codes 0:29 — What are reviews for furniture makers 2:21 — Reviews for consumers 2:44 — Purchased positive reviews 3:55 — Purchase of negative reviews 4:57 — Subtleties of reviews using our example 8:00 — Let's look at real reviews 9:10 — How to treat reviews 10:10 — Working with reviews is a business's responsibility