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It is a technology based on the properties of Ion Plus, with high emission of negative ions. It allows to restore the molecular structure of the hair strand, returning its natural moisture, while enhancing the shine and flexibility of the strands. 3D Therapy technology refers to 3 important benefits for the hair, they are: 1. Shine 2. Anti frizz 3. Reconstruction Protects the natural keratin of your hair, thus preventing it from wearing out. Link to the brush I bought on Amazon (it's not an ad, I wish I could) just to make it easier to buy in case you like it ❤️ https://a.co/d/13h8izP #hairdryerbrush #healthyhair #gama