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Isis is an entrepreneur and mentor for women in digital business and personal development. She has guided more than 30,000 women to achieve freedom through digital marketing. Topics: 00:00 - Introduction 05:14 - Beginning the Search for Knowledge in Digital 06:38 - Transformations with Digital Marketing 10:11 - Challenges in Assembling a Team and Hiring 13:06 - First Major Launch and Results 18:15 - Shifting Focus to the Female Audience 24:46 - Commercial Campaign Strategies 29:40 - Stories of Transformation in the Audience 33:00 - Balance between Authenticity and Results in Digital 39:00 - Efficient Sales Methods in Business 43:25 - Content Organization: Health, Prosperity and Self-Development 46:23 - Structuring the Annual Campaign Calendar 49:15 - Impact of Authenticity on Customer Retention 52:00 - Content about People and Engagement 1:00:15 - Obstacles for Female Entrepreneurs 1:08:10 - Market Positioning and Basic Needs 1:15:32 - Personal Content and Connection with the Audience 1:35:50 - Authenticity and Connection Isis: / moreira.isis Listen: Spotify: https://open.spotify.com/show/68NCw06... Follow: Marcelo Toledo: / marcelotoledo Instagram: / antigospodcast TikTok: / antigospodcast Sponsor: Auddas - Consultoria Estratégica Consulting in the areas of strategy, governance, management and capital. Auddas clients who do Strategic Planning work grow on average more than 40% in annual revenue. Fill out the form in the link below and a specialist will contact you https://bit.ly/excepcionais-auddas