Restaurateur Zarkov: Michelin stars, grievances, love of beauty and unwanted guests
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In October, three establishments from the White Rabbit Family restaurant alliance received stars from the Michelin Red Guide, one of the most prestigious restaurant guides in the world. In an interview with Forbes Capital, the founder and owner of the group, Boris Zarkov, told how music can be used to protect an establishment from unwanted visitors, how to more than double the average bill, and why he is upset with Michelin. Forbes Digest - https://bit.ly/3cZLOB0 Forbes Deeper - https://bit.ly/2VYPOyE Forbes Capital - https://bit.ly/2Wbn5D8 Forbes Woman - https://bit.ly/2Lm9FPq Forbes Interview - https://bit.ly/3f9Miqi Cooperation and ideas: [email protected] [email protected] For advertising inquiries: [email protected] CHEF IVLEV: millions of TV food, how he fed Putin and why he had a falling out with Zarkov: • CHEF IVLEV: millions of TV food, how he... Issue partner: Swiss watch brand Blancpain https://www.blancpain.com/ru Issue partner: premium class complex Hide from MR Group - a new architectural accent of the city near Vorobyovskaya Embankment. Outstanding architecture and stunning views from panoramic windows. https://www.mr-group.ru/projects/zhk-... #Forbes #ForbesCapital #Zarkov Timestamps: 00:00 – Introduction 01:11 – How to get a Michelin star 05:11 – Why Zarkov is upset with Michelin 07:40 – Advertising 10:50 – How Zarkov takes the best sites and people 15:50 – Working with ideas: the state of no-mind and tags 18:14 – Advertising 23:10 – How fine dining appeared in Moscow 25:16 – “Different cultural landscape”: about the dismissal of Konstantin Ivlev 26:30 – Where Zarkov found chef Vladimir Mukhin 29:20 – What you need to try to appreciate the chef 31:02 – A C-student restaurateur: about his parents and childhood 32:14 – First business and life in The 90s 33:57 – Where did Zarkov get the money for his first restaurant 35:34 – “It turned out to be a quiet horror”: why the restaurant business “didn’t take off” 37:11 – “Everyone refused White Rabbit” 41:11 – How to double the average restaurant bill 42:49 – Music and design as a barrier for certain guests 47:04 – Why Zarkov is learning to invest in stock markets 49:34 – “An entrepreneur is an anxious, traumatized, lazy person” 52:53 – About Zarkov’s fantasies 55:40 – Where to draw inspiration: about exhibitions and radishes 59:11 – “I am a slave to the lamp”: antiques and attachment to things 1:01:59 – How Zarkov wore a quilted jacket 1:04:10 – About children’s education: the strict discipline of English schools 1:07:16 – What is Zarkov going to do with his fortune?
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