Restaurant Promotion in 2023-2024 (How? podcast, episode 5)
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Published on Jun 28, 2023
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Our guest was Sergey Bratishchev, head of the marketing department of Denis Ivanov's restaurants: "Zhan Juan Lu", "BEERMAN" and "VERANDA". Sergey shared with us the intricacies of marketing in the catering industry! We write even more information about online business promotion and marketing in our Telegram channel. Subscribe https://t.me/hopegroupblog It's no secret that product marketing and catering marketing have a big difference and many nuances. What you need to know about this area: ▪️how much time does it take to build a marketing strategy? ▪️how does communication between restaurants take place? ▪️what tools are used for promotion? ▪️were there any ideas for cooperation with other restaurants? ▪️how is participation in festivals going and are there any competitors in the Novosibirsk market? All this was discussed in the new podcast! Time codes: 00:00 - greeting 00:53 - how did Sergey come into marketing? 03:26 - Who is on the team? 04:28 - About communication between cities 06:00 - What is the difference between product marketing and catering? 10:32 - Working with social networks 12:21 - Is the cuisine not developing in Novosibirsk? 14:21 - Working with bloggers 18:05 - About integration with bloggers 21:50 - About developing a personal brand in a team 25:49 - An effective tool for online promotion 26:50 - Offline promotion 29:03 - More about integration 32:29 - About participating in food festivals 38:24 - About the seasonal menu 39:51 - About the negative in marketing 43:12 - Competition in the catering industry 46:40 - An unsuccessful advertising campaign 49:52 - How do they prepare for the seasonal menu? 52:59 - How do unplanned events go? 54:00 - Where to get inspiration? 58:50 - conclusion Guest of the episode: Sergey Bratishchev - Head of Marketing at Zhan Juan Lu, BEERMAN and VERANDA / sergey_sterling https://taplink.cc/sergey_sterling Watch or listen to this podcast about marketing, online promotion and business, like and ask your questions in the comments below this video Go to other platforms: ???? Telegram - https://t.me/hopegroupblog ???? Instagram - / hopegroup.blog ???? Website - https://hopegroup.ru ___________________________________________________________________________ A podcast from the founders of the digital agency Hope Group, in which Sergey and Shukhrat discuss business and marketing topics with guests: experts share their successful cases or talk about mistakes that helped them gain unique experience. We discuss related topics that are somehow related to marketing and give listeners food for thought. Interesting, useful, expert.
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