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Webinar organized by the National Green Algorithms Program (PNAV). This activity is part of the Ecosystem that it has created, whose objective is to unite knowledge of different professionals on sustainable artificial intelligence. This Webinar has been given by Forética, as a member of the PNAV Ecosystem and with the representation of Germán Granda, General Director; Sofía Bergareche and Regina Zavala, Project Managers; and has included the intervention of María Montero from Accenture. In this seminar, use cases of measurement models applied to Green AI have been presented, such as the one presented by UC3M, highlighting methodologies to quantify energy consumption, carbon footprint and operational efficiency. Tools have been addressed that help companies measure their environmental impact, providing practical examples on how to optimize the performance of algorithms while maintaining sustainability as a priority.