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This episode of the podcast From Zero to the Top tells the story of Rony Meisler, a production engineer who quit his job to sell shorts back in 2004. Today, the fashion retailer Reserva has more than 90 stores across the country and is expected to close 2019 with a turnover of 400 million reais. Today, Rôny has partners such as TV host Luciano Huck and the investment fund Dynamo. You can also access the podcast on other platforms: https://linktr.ee/dozeroaotopo FROM ZERO TO THE TOP: The story of the entrepreneurs and businesspeople behind the largest companies in the country. In each episode, Letícia Toledo, a special reporter for InfoMoney, interviews a businessman in a frank conversation about how he started his business, the challenges he faced over the years, the uncertainties and the decisive moments for the company.