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How to plan news hooks so that they not only remain on presentation slides, but also reach the media? Daria Lvova, creative PR lead at the pbn communications agency, shared her experience. The lecture covered the following topics: • How to approach a communications strategy? • How to decide what a brand should talk about in the long term? • How to implement creativity into a PR strategy? • What tasks can be solved with the help of creativity and what kind of creativity can become news? Did you like the lecture? On the course “Creative PR: how to create projects and events that grab attention” you will be able to hone all these skills under the supervision of top industry experts! Details about the course: https://madscourses.com/courses/works... Take the course in a convenient format, apply for an installment plan without overpayments, join a cool community of professionals. Here is your career and income growth! We are on VK: https://vk.com/madsmads We are on TELEGRAM: https://t.me/mads_courses