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The company Alma Ras started working in Olovo (Bosnia and Herzegovina) in 1998. It was symbolically founded on Women's Day and since then it has been considered an indispensable place for lovers of quality underwear and sleepwear. Since its establishment, the company has recorded constant growth and development - from a small, family-owned company to a brand leader on the Bosnian market. One of the key business policies is taking care of employees, the satisfaction of workers and customers. Alma Ras is rapidly becoming one of the most famous companies in Bosnia and Herzegovina with a wide distribution network through wholesale and its retail boutiques. Through careful placement of brands in other markets, regional and European markets were won, starting from Slovenia, Montenegro, Croatia, Macedonia, and all the way to Austria and Germany. Learn how a successful company started today, why Rasim thinks that the most important thing for the company's success are people, how cooperation with the world's biggest fashion brands came about and much more from the great Rasim Memagić! Topics in the episode: 0:21 Introduction 6:22 The beginnings of the company... 13:57 The involvement of the second generation in the family business 16:14 The turning point in business 20:16 How did they get customers? 21:09 Creation of retail stores... 25:04 Pioneers on the market... 27:53 Reactions of the environment 29:43 In the start-up phase, work was crucial 33:27 Dolce&gabbana, Armani... 35:04 Contribution to the community - helping the people of Srebrenica 37:28 Maximum preservation and investment in people through building own staff 39:05 Establishing cooperation with Triumph 45:56 Boldest move in career 48:14 Introducing processes in the company FOLLOW US: Instagram: / ja.preduzetnik Facebook: / japreduzetnik Facebook group: / 1291235407683115 TikTok: / japreduzetnik #japreduzetnik #biznis #preduzetnistvo