==== Shops introduced in the video ===== Takara Kasho Sugaya ■ Instagram / Website https://www.instagram.com/sugaya_offi... https://sugaya-web.com/ ■ Business Hours Business Hours 9:30~18:00 (currently shortened hours) ■ Access 19-14 Izumicho, Takarazuka City, Hyogo Prefecture, 665-0864 (Quotes from the Cameraman) (‿︵‿︵‿︵‿) Founded in 1970, Sugaya is celebrating its 54th year this year, and this time we're focusing on the second-generation president, Mr. Sugai (current president). The previous founder is still alive and well, and despite being 86 years old, he is a powerful man who visits the kitchen every day to get the job done. His sons, who will become the next third generation, are also following the same path of Japanese sweets, The whole family supports Kanaya. They have developed many new products by combining Japanese sweets with Western confectionery methods and ingredients, and offer products with flavors that are easy to eat for both children and adults. Although it is a Japanese confectionery shop, they have a Western confectionery corner in the store, and about 30 types of products are lined up every day. In addition to the lineup of representative Japanese sweets that has been available since the store's founding, the "Kinfukurin" (gold-covered ring), which was invented when the second generation owner became president, has become the store's signature product, and has many repeat customers and is so popular that it is delivered all over the country. There are many other products that combine Japanese sweets and Western sweets on the store's shelves, and customers come in from the moment the store opens, regardless of whether it is a weekday or a holiday. They are particular about the ingredients they use, and they carefully select ingredients and make efforts to create even the smallest details that customers cannot see, such as using eggs that are raised on feed that does not impair the taste and flavor of the sweets. In addition, the company trades azuki beans with contracted farmers in Hokkaido, and they always stock beans that are grown with reduced pesticides and 100% organic fertilizer, and they choose ingredients that are as gentle on the body as possible. They are also working to train the next generation of Japanese confectioners, and actively accept young people who aspire to be Japanese confectioners in the future, and teach them the manufacturing methods and traditions. The president, who comes to work earlier than anyone else and leaves later than anyone else, pays attention to every detail and completes each process carefully and quickly, without sparing a single step. His attitude and spirit, as well as his continued exploration of Japanese confectionery traditions and techniques, without being satisfied with the status quo, embodied the essence of a Japanese confectioner. ︵‿︵‿︵‿︵‿︵‿︵‿︵‿ =====What are "inspirational sweets"====== When you see them, you'll definitely want to eat them. This channel delivers documentaries on "behind the scenes of confectionery shops" and "the passion and dedication of the owners." For business inquiries or interview requests regarding "Inspirational Sweets," please contact us at the address below. [email protected] ================================ #HyogoSweets #HyogoGourmet #japanesefood #tiktokfood #sweets #japanesesweets #kobesweets #sweets #Kobe #WesternConfectionery #Sweets #JapaneseConfectionery #wagashi #cakeshop