▼ Japan's largest handmade and handcrafted mail order site "minne" by GMO Pepabo https://bit.ly/383EaIB ▼ For those who want to sell handmade works online https://bit.ly/3wJU4Cg "Good morning! minne LAB" is an official live broadcast delivered by minne to artists who are working on crafts. Only the Q&A corner is extracted from the contents of the broadcast on the minne LAB Instagram account and archived and distributed on YouTube. / minne_lab If you want to see the whole broadcast, please take a look at the Instagram live ♪ Broadcasts are mainly every Monday and Thursday. [Table of contents and supplement] * The calculation method is different for "repeat rate" and "repeat rate". There are many sites that explain the meaning of each word and the calculation method in detail when searching. For businesses with a large number of customers per day, such as restaurant management, both figures may be indicators, but for individual sales of works, please decide whether it is necessary depending on the sales scale. First, it's a good idea to calculate from the perspective of "What percentage of my brand's customers have purchased multiple times?" *If you answer "Yes" to the question "Are you an aspiring artist?", you can postpone calculating the repeat customer rate. First, work hard on creating works, set up a gallery on minne, and prepare a system to welcome customers. 01:20 Today's question "I've been an artist for 6 years. To be honest, I was underestimating my sales because they were growing. They've been sluggish since last year..." 03:04 First impression after receiving the question and explanation of the current situation 07:15 Why I wanted to find a solution from a different perspective than the question I received 08:20 About today's three points 09:00 Point 1: Have you analyzed the reasons for your sales? 12:10 Point 2: Calculate the repeat customer rate so far and set a target repeat customer rate one year from now17:38 Point 3: Suggest a combination purchase according to the season and location24:00 Introduction and explanation of viewer comments (difficulty of stable sales, etc.) * * 9th questioner: Yumeiro Candlehttps://minne.com/@effleurage10 Thank you for your continued support. This is my sixth year selling on minne. My sales unexpectedly increased from about the second or third year of selling, and although it's a luxury, there was a time when I thought, "I'm too busy to do any more, so I'd better keep it moderate." To be honest, I didn't put in much effort to sell, and I think I was taking it lightly. However, around last year, my sales started to stagnate, and now that I have to do something about the current situation, I've been watching minne LAB videos and trying and trying to figure out what popular artists are doing. What I want to ask for this time is, how many works (types of works) should I make? Originally, I started making candles and mainly sold botanical candles and aroma wax sachets, but herbariums became popular and I started making them as well. Since the beginning of this year, I have also started making wreaths. The reason I make various works is simply because they are fun to make, and I want to make more candles, herbariums, and wreaths. However, I wonder what customers think about a shop that handles so many different types of works. Would it be better to narrow down the types to a certain extent and show specialization? Also, in that case, what should I focus on? I would appreciate some advice on this point. * * "Good morning! minne LAB" is always looking for artists' concerns. Questions can be submitted anonymously. ▼Click here for the question form: https://bit.ly/3bDCtOy ▼Details of this project: We will answer the concerns of artists on the official Instagram Live of "minne LAB" https://note.minne.com/n/nc0402a39dcf5 On Twitter, with the hashtags "Oha Lab" and "Learning with minne", various artists have posted their impressions of the video and records of trial and error after watching the video, so please take a look. * * "I can't take good photos" "I'm worried about setting prices" ... To solve the problems of handmade artists like this, minne has prepared a reading content called "minne Study Notebook". ▼minne Study Notebook https://note.minne.com/m/mc1379d2d49ba ▼"minne Teaches You the Basics of Selling" written by Mao Wada, an advisor for minne's artist activities, has been very well received since its release in April 2019, and is currently in its third reprint! You can purchase it at bookstores nationwide and on Amazon. https://amzn.to/2NxTNd9 ●minne LAB twitter: /minne_lab ●minne LAB Instagram: /minne_lab ●Artist activity advisor Wada's twitter: /ma0_k