Question 57: "How to set a brand concept that is easy to understand and not vague?" Handmade artists' advice: Good morning minneLAB

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This is a consultation from an artist who is worried about the difference between the image of the customer she had in mind when she started her career as an artist and what she wants to create now. ▼ Japan's largest handmade and handcrafted mail order site "minne" by GMO Pepabo https://bit.ly/3uEDelJ ▼ For those who want to sell handmade works online https://bit.ly/3LpeG76 "Good Morning! minne LAB" is an official video distribution by minne for artists who are working on creating things. You can see the video recording on Instagram Live on the minne LAB Instagram account. / minne_lab If you want to see the whole distribution, please take a look at Instagram Live ♪ We distribute mainly every Monday and Thursday. ◆Please watch this along with today's video◆ ▼Episode 4 "Is it better to narrow down the techniques and have uniformity in your work?" • Question 4 "Is it better to narrow down the techniques and have uniformity in your work?" Handmade artists... ▼Episode 24 "I'm not sure if my concept is correct. What should I add to the information on minne gallery to get the message across?" • Question 24 "I'm not sure if my concept is correct. What should I add to the information on minne gallery to get the message across? ▼minne official book "minne teaches you the basics of selling" https://amzn.to/2NxTNd9 * * Question 57 Questioner: Anonymous artist Hello. I always read your posts. I have a question about the concept. Compared to other artists, I have been creating without a theme, such as "accessories using ◯◯". I think that popular artists create a lot of works that make use of the material, such as "accessories using ◯◯". So I'm struggling to narrow down my theme as a starting point and expand from there. In my case, my concept is roughly "accessories that create your own individuality", and I try to create works that will be a plus for women who want to stay beautiful and cute forever. So, there are beautiful works, cute works, and cool works. I'm planning to renew it soon, and in the product description, I will write things like "This is how a woman like this would use it" and "I imagined this kind of woman", and I'm thinking of sending it out again, but I'm worried that this world view is too broad and not conveyed more than a concept. Would it be better to create works for a more specific person? Also, would it be better to limit the materials used to a certain extent? I would appreciate any advice. Thank you. * * "Good morning! minne LAB" is always looking for artists' concerns. Questions can be asked anonymously. ▼Click here for the question form: https://bit.ly/3bDCtOy ▼Details of this project: We will answer the concerns of artists on the official Instagram Live of "minne LAB" https://note.minne.com/n/nc0402a39dcf5 On Twitter, with the hashtags "Oha Lab" and "Learning with minne", various artists have posted their impressions of the video and records of trial and error after watching the video, so please take a look. * * "I can't take good photos" "I'm worried about setting prices" ... To solve the problems of handmade artists, minne has prepared a reading content called "minne Study Notebook". ▼minne Study Notebook https://note.minne.com/m/mc1379d2d49ba ▼"minne Teaches You the Basics of Selling" written by Mao Wada, an advisor for minne's artist activities, has been very well received since its release in April 2019, and it has been decided to reprint it for the fourth time in March 2020! You can purchase it at bookstores nationwide and on Amazon. https://amzn.to/2NxTNd9 ●minne LAB twitter: /minne_lab ●minne LAB Instagram: /minne_lab ●Artist activity advisor Wada's twitter: /ma0_k

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