On social media, I saw another artist say, "Advertising after the sale starts feels like a pushy sale, so I don't feel like going and looking at it. If you announce what you're selling, when and where, before the sale starts, it doesn't feel like a pushy sale, and it's good because it gives customers time to think about it." So I started making announcements before the sale starts. However, right after posting the announcement before the sale starts, I lost a few followers on Instagram. ...That's what I'm asking for. I'm sure there are many artists who have had the same experience. This advice is not wrong, but the debate over whether to announce on SNS before or after the sale starts will not produce the results you want. I hope artists who are having trouble with SNS announcements will take a look at this. ▼Minne, Japan's largest handmade and handcrafted mail order site by GMO Pepabohttps://bit.ly/3JJPto4 ▼For those who want to sell handmade works onlinehttps://bit.ly/3Pfxlnk ▼Table of contents00:00 Greetings and reading of questions03:18 About sales04:49 Is it necessary to "announce on SNS before the sale starts"? 08:45 Do you have information that is useful to customers? Issues with using hashtags11:43 There may be too many competitors in that market14:42 Followers increase, but then decrease16:37 How to be confident▼Today's questioner (no. 145) Cerise's shop https://minne.com/@bittersweets --------------------------------- Nice to meet you. I always read your posts. My name is Cerise and I sell resin works. I started selling on minne in late March this year. The message I sent this time was, "Should I announce my sales on SNS before and after the start of sales?" Immediately after opening my shop, I posted on Instagram with messages like, "Sales have started. Please come and see if you'd like," but on SNS, other artists said, "The advertising after the sales start is too pushy and I don't feel like going to see it. I saw someone say, "It's good to announce when and where you will be selling what before the sale starts because it doesn't feel like a push and it gives customers time to think about it," so I tried to make an announcement before the sale starts. However, immediately after posting the announcement before the sale starts, I lost a few followers on Instagram. And, of course, if I start selling a few pieces at the time of the announcement, they won't sell... This happened several times, and I started to wonder if announcing sales is necessary for "popular artists who sell out immediately after the sale starts," but for budding artists like me who are not well known. In fact, I think that regardless of whether there is an announcement or not, if you are interested in a work, you will just click on the link of the person yourself. I became afraid to post because I thought people would think that I was "announcing it as if I was a popular artist even though I won't sell," and that my followers would decrease immediately after the announcement. At Oha Lab, you said, "It's better to have a few fans (repeat customers) than a lot of followers," and now that my followers are increasing little by little, I think that is really true in the current situation where I am not leading to purchases. However, it is also true that nothing will start unless people know about it, so I can't help but get happy or sad when the number of followers increases or decreases. I myself check the followers of several artists I like from time to time, but I feel like their followers may increase but not decrease. In comparison, my followers increase and decrease drastically, like "three steps forward and two steps back." Of course, I don't think that the people who follow me are to blame. I worry about this every day, wondering what the reason is if I am the reason why people stop following me even though they followed me. I was taught here that "cheap does not mean sellable," and I set my prices in my own way, but I have been told that they are too expensive. I try not to worry about it, but I still get hurt when I think that the value of my work is so low. I want to be able to be confident in my pricing, not to be depressed by the increase or decrease in followers while still cherishing my followers, and to be able to earn an income as a job. --------------------------------- ■ We are always looking for artists to share their concerns: https://bit.ly/3bDCtOy ■ Please feel free to send us your thoughts on the videos: https://bit.ly/2YRj8ph * * "Good Morning! minne LAB" (Oha Labo) is an official video stream delivered by the artist activity advisors of the handmade sales and purchase site "minne" to artists who are working on creating things. You can follow the video recording live on the minne LAB Instagram account (/minne_lab). If you want to see the whole stream, be sure to check out the Instagram live as well ♪ * * [WEB Magazine] "I can't take good photos" "I'm worried about setting prices"... We are currently delivering reading content to help handmade artists solve their problems! ■ minne Study Notebook: https://note.minne.com/m/mc1379d2d49ba [Books] "Minne Teaches You the Basics of Selling" written by Mao Wada, an advisor for minne's artist activities, has been very well received since its release in April 2019, and is currently in its seventh reprint! It can be purchased at bookstores nationwide and online bookstores such as Amazon. E-books are also available. ■ Book introduction and various mail order introductions: https://book.impress.co.jp/books/1118... ■ Amazon: https://www.amazon.co.jp/dp/4295006017/ [SNS] Please follow us ◎ ■ Official Twitter: /minne_lab ■ Official Instagram: /minne_lab ■ Mao Wada Twitter: /ma0_k #SNS#Instagram#Online sales