Question 143: "I want you to edit the description of my handmade work." Handmade artist's advice: Good morning minne LAB

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I actually corrected the description of the questioner's work that was posted on minne. This is the first time I've had the opportunity to correct an artist's writing in a video like this. I was very nervous even during the preparation stage, but I hope you can see it as one possible improvement. Thank you for all the kind comments during the public recording on Instagram Live. I would like to do another correction project if there are any requests. ▼ Japan's largest handmade goods mail order site "minne" by GMO Pepabo https://bit.ly/3bdisE8 ▼ For those who want to sell handmade works online https://bit.ly/3oyCSu8 ▼ Table of contents 00:00 Greetings and reading of questions 05:29 Checking out the minne shop 08:04 Today's answering policy and "easy-to-understand" and "difficult-to-understand" descriptions 12:34 Reading of actual work descriptions (1st time) 14:58 Explaining points of concern in the description 21:23 Organizing the overall structure and proposing editing ideas 26:25 Summary What could be written more ▼ Shop of today's questioner (no. 143) musubimosaic https://minne.com/6musubi --------------------------------- Hello, Mao Wada. I make accessories under the artist name musubimosaic. I have watched and read the videos of "Good Morning minneLAB" and the contents of "The Basics of Selling" as if they were my own problem, and have tried to make it work in my own way, but I still can't seem to get it right, so I decided to post a consultation. The problem is that "I can't write phrases that will touch the hearts of customers because I can't get away from the "talk about the recommended materials" or "explanation of the structure and specifications of the accessory." Regarding the description of the work, I have no problem with "writing (long) sentences" itself, but I have always been concerned that my writing may not be attractive to customers. First of all, there are customers who go out of their way to tell me that they "like musubimosaic's description," and I am so grateful that I want to worship them, but I don't think I should rely on that and I feel the need to improve. I apologize for the long introduction already, but let me start by briefly introducing my work. My work is accessories made from materials such as Czech glass beads, domestic glass beads, and Swarovski crystals. Although I work at a slow pace, I want to make things that I can be satisfied with, all of which are one-of-a-kind. (My main job is to do document preparation at home.) I like to collect various materials, but I am particularly attracted to the wide variety of colors and shapes of Czech glass beads. I often collect different colors of materials and spend hours checking several online shops from end to end. I like "finding and collecting wonderful materials" as much as I like making them, so when I appeal to customers about my finished works, I tend to talk a lot about "what is wonderful and how rare this material is." And another thing is that I can't help but write about "how the materials are combined," "the purpose of the size and length," and "the ingenuity of the structure." I also tend to explain in advance, such as "You may have concerns like XX, but we are dealing with it like this." I have a vague feeling that the above points are probably things that many customers think are "it's better than not being informed, but I don't need that much detail right now." Even if you are interested in the first image of the work, I think there are many people who feel disappointed when they click on the description, but I feel anxious if I don't write it. When I look at the pages of popular artists, there are many that are sharply structured, conveying the atmosphere of the brand with a minimum of sentences. I admire the simplicity of poetry, but perhaps it is my personality, but if this were my own work page, I would feel uneasy. As I was writing this consultation, I realized once again that the top priority I need to convey to customers is "This is made of beautiful and good materials, and I paid attention to the quality so that you can use it with confidence." I certainly believe that carefully informing customers of this is a sign of sincerity. Of course, this is due to my original personality, and I think it is also greatly influenced by my experience of working in formal jobs such as government and academic affairs. It is the opposite of stylish, but I seem to have a habit of writing as specific as possible to avoid any discrepancies. It's okay to be honest and unsophisticated for work, but I would like to write more sophisticated sentences that will lift the customer's spirits if possible. I would like to pay attention to such aspects so that you can enjoy the shopping experience in total, but even if I write by copying others, it doesn't feel right, and I feel uneasy every time I create a new item and register it. If possible, could you please look at the current shop description and point out what I should change and how? I would like to brush up the atmosphere without completely abandoning what I believe "should be like this," but of course without compromising my honesty and sincerity to customers. I would appreciate any advice on how I should change my sentences in order to make them more appealing to those who view my work page. Thank you very much. --------------------------------- ■ We are always looking for artists to share their concerns: https://bit.ly/3bDCtOy ■ Please feel free to send us your thoughts on the videos: https://bit.ly/2YRj8ph * * "Good Morning! minne LAB" (Oha Labo) is an official video stream delivered by the artist activity advisors of the handmade sales and purchase site "minne" to artists who are working on creating things. You can follow the video recording live on the minne LAB Instagram account (/minne_lab). If you want to see the whole stream, be sure to check out the Instagram live as well ♪ * * [WEB Magazine] "I can't take good photos" "I'm worried about setting prices"... We are currently delivering reading content to help handmade artists solve their problems! ■ minne Study Notebook: https://note.minne.com/m/mc1379d2d49ba [Books] "Minne Teaches You the Basics of Selling" written by Mao Wada, an advisor for minne's artist activities, has been very well received since its release in April 2019, and is currently in its seventh reprint! It can be purchased at bookstores nationwide and online bookstores such as Amazon. E-books are also available. ■ Book introduction and each mail order introduction: https://book.impress.co.jp/books/1118... ■ Amazon: https://www.amazon.co.jp/dp/4295006017/ [SNS] Please follow us ◎ ■ Official Twitter: / minne_lab ■ Official Instagram: / minne_lab ■ Mao Wada Twitter: / ma0_k #Description#minne#Handmade artist

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