16,857 views
This is a consultation from an artist who creates a work called "Junk Journal". As the number of sales increased, he felt that he had reached his limit due to the pressure of production, so he revised the price, but customers left... Is it okay to continue with the direction of his production? This is the consultation. When selling handmade works, there are many cases where sales do not lead to sales due to a gap in perception, where "things that are too obvious for the creator are not well known to the general public." This time, we thought about the importance of self-introductions that attract the interest and attention of buyers. ▼ Japan's largest handmade and hand-made mail order site "minne" by GMO Pepabo https://bit.ly/36Sh0nZ ▼ For those who want to sell handmade works online https://bit.ly/3wLOlfh ◆ Please take a look at this along with today's video ◆ Question 83 "How to uncover unrealized needs" This is a story about thinking about the steps of interest level of people who are interested in your work. • Question 83 "How to uncover unseen needs" A handmade artist's... Question 77 "Selling bonsai. Will selling out make you lose credibility?" By conveying the value of your work (in this case, a one-of-a-kind item), you can build relationships with the customers you want. • Question 77 "Selling bonsai. Will selling out make you lose credibility?" A handmade artist's... Question 87 "Why it's better to have a concept in words" If you were asked to "introduce yourself without showing your work," would you be able to talk about your brand and work in words? This is what it's about. • Question 87 "Why it's better to have a concept in words" A handmade artist's... ▼minne official book "minne teaches you the basics of selling" https://www.amazon.co.jp/gp/product/4... * * Question 115 c-drop https://minne.com/@c-drop Nice to meet you. My name is c-drop. In the spring of 2019, I started selling "Sharing Files" made from paper. *Explanation: Sharing Files (Quote: Tokyu Hands) https://hands.net/hintmagazine/statio... Currently, I make and sell "junk journals" by collecting junk (unwanted items, rubbish) paper and turning it into a booklet or book. These are junk journals that can be enjoyed by looking at them, flipping through them, and writing in them. (It's something like this, so I think it's easier to imagine it if you take a look at it a little earlier.) Junk Journal Ballerina https://minne.com/items/27438968 From around the winter of 2020, the number of customers who purchased my products increased, and in January of this year, the total number of purchases reached 25, and I made them almost every day until I said, "I can't do this anymore...". My highest sales were over 70,000 yen, and until March, my sales were around 60,000 to 70,000 yen. I am the type of person who wants to sell what I want to make. Also, since I have a stable income, I don't have any plans to focus solely on selling handmade items. I would like to make a certain amount of income from my passionate hobby. My sales target is over 100,000 yen per month. As for the prices, I set them quite low until March, but I raised them by about 1.5 to 2 times from April, and I also divided my products into "pine, bamboo, and plum" and revised the prices, and am producing them. Actually, I found out about "Oha LAB" this month, and it was only from this month that I started to pay close attention to my activities on minne. It would be better to say that I found out about "Oha LAB" and reconsidered my sales activities. I used to be completely unconcerned about access analysis and enriching my gallery. Now, my current worries and doubts are that my works have not been purchased much since this month, and I wonder if the direction of my works is right. I think that one of the reasons for the decrease in the number of purchases is the price revision, but I can't help but speculate that there are other reasons as well. Also, in terms of the direction of my work, is there a sense of unity in what I'm making? To be honest, I can't really say anything about what I mean by "unity," because everyone has their own interpretation. I also think that if I'm going to make and sell what I want to make, I don't need to worry about it, but I want to continue working under the brand "c-drop," so I'm particular about making works that are unique to me. I don't know of any stores that sell junk journals in physical stores, and I've never seen them at handmade markets, so I plan to continue selling them only online. However, if there are many stores that sell junk journals, I'm aiming to make journals that "HPDECO" would sell. During my university life in Tokyo, I became a big fan of "HPDECO." My persona is, after all, a customer who loves "HPDECO." However, looking back at my work, I'm worried about whether I'm able to approach those people who admire me and who I'm persona-izing. I also always take photos in the same pattern, and I'm still trying to figure out whether I can fully convey the goodness of my work. I apologize for the rambling text, but I would like to hear your opinion on these points. Thank you. * Reference: "HPDECO" http://www.hpdeco.com/ * * ▼ "Good Morning! minne LAB" is always accepting questions from artists. [Question Form] https://bit.ly/3bDCtOy ▼ Please feel free to send us your thoughts on the video [Comments Box] https://bit.ly/2YRj8ph * * "Good Morning! minne LAB" is an official video distribution service that minne delivers to artists who are working on crafts. The video recording is live on the minne LAB Instagram account. / minne_lab If you want to see the whole broadcast, please take a look at the Instagram Live♪ ▼ Details of this project: We will answer the concerns of artists on the official "minne LAB" Instagram Live https://note.minne.com/n/nc0402a39dcf5 * * "I can't take good photos" "I'm worried about price setting" ... To solve the concerns of handmade artists, minne has prepared reading content called "minne Study Notebook". ▼minne Study Notebook https://note.minne.com/m/mc1379d2d49ba ▼ "minne teaches you the basics of selling" written by Mao Wada, an advisor of minne's artist activities, has been very well received since its release in April 2019, and is currently in its sixth reprint! It can be purchased at bookstores nationwide and online bookstores such as amazon. E-books are also available. https://book.impress.co.jp/books/1118... https://www.amazon.co.jp/dp/4295006017/ ●minne LAB twitter: /minne_lab ●minne LAB Instagram: /minne_lab ●Artist activity advisor Wada's twitter: /ma0_k #handmade #junk journal #fan making