Q4 in commerce - a chance for record profits Dawid Bagiński
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Black Friday sales strategy is not what it used to be! It is no longer a classic two-day promotion, but an entire quarter full of fierce competition in marketing campaigns. Today, companies create entire campaigns, such as Black Month or Black Week, that last much longer. This means that competition is fiercer than ever before. But the period between October and December can be extremely profitable, provided that you start your marketing activities in advance. Many experienced sellers miss this moment, starting their activities too late! What about you? Are you ready for sales records in the fourth quarter? Today I will tell you how I strategically approach the last months of the year in e-commerce. How to avoid the most common mistakes I see and when exactly to start activities to maximize revenue. Based on 8 years of experience and cooperation with thousands of customers, we share the latest insights on Black Friday, Cyber Monday and holiday sales campaigns. Learn how to: ✅Build a new customer base during holiday sales ✅Achieve record sales results in November and December ✅ It's best to plan the timing of your marketing campaign ???? In this episode: 00:00 How to strategically approach the last months of the year in e-commerce 01:29 Customer acquisition - when is the best time to acquire new customers? 02:27 What are the characteristics of new customers? 03:00 Duplication of actions - a common marketing mistake 03:52 Cycle of actions = minimum 3 weeks of work on databases 04:59 Proper analytics requires dividing sources 06:16 Black Friday is not what it used to be 07:43 The customer has a limited budget - how to use it? 08:37 The longer the promotion lasts, the better the advertising results and more customers 11:47 Why can extending the advertising time window be a mistake? 12:33 So what's the best way to play a campaign? 13:47 Start your campaign 3-6 weeks before Black Friday 14:48 Promotional campaign should not be too short 16:02 How to act if you have a popular product? I hope my tips will help you achieve success in the coming difficult months. If you have any strategies or questions, share them in the comments! ______________ ✅ FACEBOOK: / dawidbaginskiofficial ✅ WWW: https://www.dawidbaginski.com ✅ SOCIALELITE: https://www.socialelite.pl ✅ INSTAGRAM: / dawidbaginskigobig _______________ LINKEDIN: / dawidbaginski PODCAST: https://www.open.spotify.com/show/6hB... ???? PS. If you like this content, subscribe to my channel! https://www.youtube.com/c/DawidBagins...
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