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Marketeers, The tight competition often makes companies need to do various ways to be able to win the market. The price war strategy is a company tactic to seize customers from existing competitors. If a company wants to engage in a price war, then the company needs a lot of capital to be able to survive the onslaught. If successful, the company will be able to increase its market share, even in the long term increase profitability. Strategy to Capture Market Share, who benefits the most. More with Ignatius Untung only on Marketeers TV.