Price war: hypermarkets fight back!

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Documentaire Société

Published on Premiered Dec 6, 2019
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Faced with fierce competition - hard discount stores, clearance stores and, above all, the Internet - hypermarkets have decided to counterattack, with a single objective: to slash prices. To achieve this, they have their methods: pressure on suppliers, significant efforts on targeted products and, on the other hand, increases in certain items to increase margins. In addition, distributor brand products, private labels, are taking up more and more space on the shelves: products almost identical to those of the manufacturers are sold up to 40% cheaper. Finally, a new service, the "drive", offers to do the shopping for the consumer Series: In search of news

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