We met with successful industry representatives with experience in such famous brands as - TSUM, Louis Vuitton, Lavarice, Zarina, Ulyana Sergeenko. In this video we will find out who needs PR today, what this work consists of, how to get into the profession and of course how much a PR manager can earn. Master the profession in 3 months on the PR manager course in Fashion: https://tinyurl.com/bdf4uw74 Learn more about our courses: https://tinyurl.com/2vn6h6wx Register for our broadcasts to receive additional materials https://clck.ru/eFL2T Telegram - https://t.me/hacking_fashion VK - https://vk.com/fashionfactoryschool Timeline 00:00 - In this episode 2:11 - Getting to know Anya, the Director of Business Development at Fashion Factory School 2:30 - Why do we need PR today 2:44 - Who is a PR manager 4:43 - How Anya got into the industry 7:40 - About working at Louis Vuitton 9:50 - About working at TSUM 10:25 - Is Fashion PR all about hanging out? 13:15 - About successful PR projects 16:35 - About the Louis Vuitton chest on Red Square 20:02 - Where to study to become a PR manager 21:36 - How much does a PR manager earn 23:15 - Why Anya loves her job 24:36 - Getting to know Sevil, the head of the PR department at Zarina 24:42 - How to get into PR and the fashion industry 28:45 - About working at Love Republic and finding yourself 30:53 - About working at the Zarina brand 32:30 - Melon Fashion Group office 33:08 - What Sevil does at the Zarina brand 39:17 - Prospects for the development of the PR industry 40:25 - Why Sevil loves her job 40:36 Getting to know Anastasia, the PR director at Lavarice 40:45 - About education and first experience in PR 43:10 - How Anastasia got into Fashion 44:07 - What a typical day of a PR manager consists of 47:22 - What skills do you need to have to become a PR manager 50:56 - About working at Lavarice 51:57 - About working at KupiVip and working with bloggers 54:36 - About projects at Belle you 55:47 - Why Nastya loves her job 58:02 - Meeting Yulia, co-founder of the Dot Comms communications agency, ex. editor-in-chief of The Blueprint 58:19 - PR tools today 1:01:00 - “Rules of conduct” for a PR manager 1:04:20 - About modern media 1:05:57 - Meeting Olga, founder of the C.Atelier communications agency, ex. PR Director Ulyana Sergeenko 1:08:10 - About working at Harper's Bazaar 1:09:28 - From glossy magazines to brand PR Ulyana Sergeenko 1:11:48 - How to get into PR from another field 1:13:28 - About organizing fashion shows at Ulyana Sergeenko 1:16:35 - How the cover for Grazia Arabia was created 1:17:51 - About creating your own agency C.Atelier 1:19:36 - About working with the Moonka brand 1:22:29 - How and where is it better to start a career in PR today 1:24:24 - Why Olya loves her job #fashionfactory #fashionfactoryschool