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Who doesn't know Poltronesofà sofas? The advertisements of the Romagna company have long punctuated our lives, on radio and television, as do its continuous and formidable promotions. Patti Chiari reveals what lies behind this company, behind its formidable rise and behind the sofas it produces and markets. It will shed light on its advertising strategy and its pricing policy that have already cost it several million francs in fines in Italy and France. ____________________________________________________________ All episodes of Patti Chiari can be found at www.rsi.ch/pattichiari. This complete edition can be found here: https://www.rsi.ch/g/16248973. Follow RSI Info on: WEBSITE: http://www.rsi.ch PLAY: https://www.rsi.ch/play/tv FACEBOOK: / rsiinfo INSTAGRAM: / rsiinfo