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#ukrainianhouse #fashionweek #danilevska 🔴 After a two-year break and 29 events held on catwalks around the world, Ukrainian Fashion Week returned to Kyiv — at a new stage of self-awareness and creative maturity. Fashion often becomes the medium that has the courage to be the first to openly talk about acute and painful topics for society. When prosthetic boys and girls appear on the catwalk, it is both our new reality, a challenge to stereotypical perception, and a manifestation of new ethics. Ukrainian fashion has finally found its voice. Traditional techniques: embroidery, weaving — are no longer perceived as mothballs. Our designers have modernized them, rethought them, and made the country fall in love with its own tradition again. 🔴 Iryna Danilevska, the founder of UFW, talks about the values that unite Ukrainian fashion designers and the desire to be as effective as possible for society and the country every day in the new issue of the Ukrainian House Dialogue Platform "Leaders of Culture." 00:00 Introduction 01:17 Ukrainian fashion. Is it timely during the war? 08:13 About the new level and how Ukrainian fashion reflects the current realities of Ukraine 17:20 About the language of Ukrainian fashion abroad 22:24 About the tasks of Ukrainian Fashion Week and what was achieved during the war 29:18 About human values, motivation and a feast during the plague 36:16 The success story of Ukrainian leading designers abroad 42:40 About the soil of the present for the future Friends, be sure to subscribe to the channel! 👉 https://bit.ly/3WZFj96 ✅ Ukrainian House on social networks: Facebook: / ukrdim Instagram: / ukrainskyi_dim 🌐 Website: https://uadim.in.ua/ Our designers make the country fall in love with its own traditions Iryna DANILEVSKA