Knowledge base in telegram with books by Ilya Balakhnin and partners https://t.me/PaperPlanesInfo_bot Organizational structure is often a formality and is not comparable with the real areas of responsibility of the staff. Also, we at Paper Planes do not agree that any universal structure can be applied to any company and it will be at least somewhat effective. In the video, managing partner Ilya Balakhnin will tell you how the structure of a company can respond to challenges in marketing and sales, how to balance responsibilities between departments and build an effective company that meets the market on the horizon of decades. Method 20/20/20/20 • Where to start a marketing strategy ... Theory of constraints • Removing restrictions in business. Ilyahu ... Zone 2 • Implementation of innovations in business and trans ... 0:00-2:00 Structure of a sect or a formal scheme? 2:00-3:49 Structure follows strategy. Universal structures 3:49-6:00 Challenges and organizational structure. How to hand over a company to children. Scaling. 6:00-9:30 Financial responsibility centers or "green centers" or "SBU" 9:30-11:16 Centralized and full-functional organizations and matrix structure. 11:16-13:55 Financial responsibility centers as sales channels, regions or categories 13:55-17:52 Transformation into an organization that has Financial Responsibility Centers. 17:52-20:20 What to choose as a basis for a Financial Responsibility Center 20:20-26:33 Financial Responsibility Centers and financial planning 26:33-34:20 Service centers as business units. Three groups of SSCs. Their functions. 34:20-40:28 The problem of Zone 2. The structure of a mature organization. Short-term results and medium-term development. 40:28-46:00 Analytical factory and data in the enterprise. 46:00-53:50 Investment committee. Examples and cases. 53:50-1:05:00 Organizational challenges in marketing and sales. 1:05:00 Digitalization and organizational structure. Transformational personnel. Contact partners Partner contacts Ilya Balakhnin https://t.me/ilia_balahnin +7 926 592 4877 Sergey Khudovekov https://t.me/khudovekov +7 926 055 7715 Maxim Borisov https://t.me/borisovml +7916 810 6530 Our website: https://paper-planes.ru Paper Planes Academy: https://academy-paperplanes.ru/ Instagram: / ibalahnin Ilya Balakhnin's channel on Telegram: https://t.me/ilyabalahnin More than 30 training programs in marketing, HR, sales and management https://academy-paperplanes.ru/