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Many young entrepreneurs want to start their business journey by opening a coffee shop, they think it’s easy and even romantic in some ways. But no, it’s not easy :) Co-founder of Doppio Coffee Christina Plisko talks about the most important aspects of starting a coffee business. TOP 6 mistakes when opening a coffee shop: 1) Wrong choice of location: rush, coffee shops in the basement or near other coffee shops. 2) Wrong financial model, including too expensive rent. 3) Incorrect investment assessment. Ignoring the initial purchase. 4) Overestimating the expected flow of guests. 5) Choosing low-quality, cheap equipment. 6) Inflated expectations. The main advice: YOU MUST KNOW THE DNA OF YOUR BUSINESS THOROUGHLY (Evgeny Chernyak). For your coffee shop to be profitable and bring pleasure to your guests, you must understand how this business works. Work as a barista yourself for the first month, understand the specifics of his work, understand your guests. Learn to brew coffee well, set up a coffee grinder. This general understanding will give you the opportunity to develop your business as much as possible not only for pleasure, but also for obtaining a stable income. #openingacoffeehouse #coffeebusiness #successfulcoffeehouse #coffeehouse #business