One year has passed since the sale of HIS. What is the key to rebuilding "Huis Ten Bosch"? Redevelopment contractor Takeshi Morioka talks about "the winning strategy for theme parks"

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NewsPicks /ニューズピックス

Published on Oct 13, 2023
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Watch the full program (42 minutes) here: https://bit.ly/3ZTxJ1A 10-day free trial available: http://bit.ly/3X5XMzD _____ Morioka Takeshi, the strongest marketer of our time, is known for the V-shaped recovery of Universal Studios Japan and the major renovation of Seibuen Amusement Park. Now, he is facing a new challenge. On October 5th, he announced that he will open "Immersive Fort Tokyo" at the former site of Venus Fort in Odaiba, Tokyo, with the aim of opening in spring 2024. This will be the world's first theme park that offers a completely immersive experience. Morioka has also begun to draw up a new growth strategy for Nagasaki Huis Ten Bosch. Morioka has taken on many big projects so far, coming up with perfect ideas and winning strategies backed by meticulous strategy and marketing, and has always led them to success. So what is the content of this project? And what kind of impressions and surprises will it give us? NewsPicks has an exclusive interview with Morioka about his recently announced challenge. As soon as the recording ended, he was heard to blurt out, "I ended up talking too much," as he shared with us his passionate thoughts and plans in detail. What is the next "ambition" of today's greatest marketer? Cast: Morioka Takeshi (CEO of Katana Inc.) Kizaki Ayana (Director/Chief Producer of NewsPicks Studios) #MoriokaTakeshi #Marketer #Branding #Marketing #Inbound #USJ #Huis Ten Bosch #Seibuen Amusement Park #Katana #Theme Park #Immersive #ImmersiveFort Tokyo

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