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Fatigue with liberal democracy is evident in the West, according to a marketing expert who explained why the Democrats could not win the US elections. "Donald Trump built it on the fact that he can fix the economy, he can fix illegal immigration, and then it was important that Kamala Harris's campaign did not give a positive narrative. She based it on the thesis "just so Trump doesn't win". The conclusion of the campaign was that Trump is a fascist," marketer Pavol Minár explains the moments that, according to him, decided the outcome of the US elections. With a bit of irony, he adds that Kamala Harris' team could have been inspired by the Slovak elections. "If they looked at the narrative 'just so that Fico doesn't win', they would see that it doesn't work," adds the marketer. He says that voters should always be presented with an interesting story that can work instead of defining themselves. He talked about political campaigns that have the same handwriting, about whether the moods in a divided and ostracized society can bring about further assassination attempts, about the Project 2025 manual, which talks about dealing with "deep state" structures, in the NOW THIS WAY show with Anka Žitna marketer Pavol Minár.