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The beauty industry is booming. Young women with plump lips, sharp cheekbones and toned buttocks, and men with six-pack abs and not a gram of excess fat look at us from our screens. Non-invasive cosmetic procedures promise us the same effect as plastic surgery, but without the health risks, and at the same time they are less painful and much more affordable. The choice of these procedures is so great that it is easy to get confused and difficult to understand what exactly will bring the desired effect. A BBC documentary will help you figure out whether the advertised procedures are so effective and painless, and most importantly, how safe they are. ???? WE HAVE LAUNCHED AN EMAIL NEWSLETTER. STAY IN CONTEXT: https://bit.ly/3SDerd4 Subscribe to our channel: / bbcrussian BBC Russian Service: https://www.bbc.com/russian We are on social media: TikTok: / bbcnewsrussian Instagram: / bbcrussian Facebook: / bbcnewsrussian Telegram: https://t.me/bbcrussian Twitter: / bbcrussian VKontakte: https://vk.com/bbc Odnoklassniki: https://ok.ru/bbcrussian Flipboard: https://flipboard.com/@bbcrussian BBC Russian Service podcasts: https://bbc.in/2YumUTl Download the BBC Russian Service app: App Store: https://apple.co/2KWOeX0 Google Play: https://bit.ly/2J6ePyW Comments on the video are moderated. We reserve the right to delete comments that contain insults, calls for violence, slander, profanity, advertising or spam. Unfortunately, we do not have the ability to moderate comments in real time, so your comment will not be published immediately. Thank you for your understanding!