John Donahoe is the CEO who was able to boost Nike's profit margins when many companies were losing money due to the pandemic. Nike's revenue in 2022 reached 750 trillion rupiah. In the midst of global chaos, that was an extraordinary achievement. However, in October 2024, he was ousted and replaced by Elliott Hill as Nike's new CEO. Donahoe was considered by investors and the board of directors to have made a series of mistakes that have caused Nike to currently have to bow down to its competitors. It turns out that what was once proven to be successful has become a blunder in the new era of competition after the pandemic. What are Donahoe's 'sins', why is that? What important lessons can we learn? Let's find out. Disclaimer: This video is a simple review of business or industrial phenomena for the general public to use as learning material or reflection. Although using various reliable references, this video is not an academic manuscript or journalistic work. Reference Source: Wired. (2024). Nike's next CEO has one hell of a challenge ahead. https://www.wired.com/story/nikes-nex... Business Insider. (2024, October). New Nike CEO faces challenges following disappointed earnings. https://www.businessinsider.com/new-n... Bloomberg. (2024, October 1). New Nike CEO is about to see the extent of issues he has to fix. https://www.bloomberg.com/news/articl... Sole Retriever. (2024, October). Nike CEO John Donahoe steps down; Elliott Hill named new CEO in leadership change. https://www.soleretriever.com/news/ar... The Economist. (2024, September 26). Is a Nike lifer the best person to revive the swoosh? https://www.economist.com/business/20... Forbes. (2024, September 20). Nike decides to just do it and replaces CEO John Donahoe with company veteran Elliott Hill. https://www.forbes.com/sites/pamdanzi... Fortune. (2024, October 3). Nike's new CEO gets good news as CFO helps steer turnaround. https://fortune.com/2024/10/03/nike-n... Bloomberg. (2024, September 13). Nike stock upheaval defines CEO John Donahoe's tenure. https://www.bloomberg.com/news/featur... Wired. (2024). Nike's next CEO has one hell of a challenge ahead. https://www.wired.com/story/nikes-nex... Forbes. (2024, September 24). 3 leadership lessons Nike CEO's transition can teach us. https://www.forbes.com/sites/topsieva... Bloomberg. (2024, September 20). New Nike CEO Elliott Hill ignites Obama-style hope among staff. https://www.bloomberg.com/news/articl... Forbes. (2024, September 23). Why it matters that John Donahoe was never the right CEO for Nike. https://www.forbes.com/sites/georgebr... Fortune. (2024, September 26). Nike's new CEO signals return to old values ​​for success in retail leadership. https://fortune.com/2024/09/26/nike-n... Forbes. (2024, September 21). From 737s to sneakers: It's the same sad story. https://www.forbes.com/sites/gautammu... Dr. Indrawan Nugroho is the CEO and Co-founder of CIAS, an innovation consulting firm with a mission to empower corporate talents to design, develop and implement innovations to improve company performance. Visit: https://www.cias.co https://www.indrawannugroho.com My contact: https://bit.ly/Kontak-Indrawan-3 Follow me at: / indrawannugroho / indrawannugroho #corporateinnovation #cias #strategibisnis #konsultaninovasi