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New consumer behavior: insights and trends

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McKinsey & Company Brasil

Published on Sep 16, 2022

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Interview with: Pedro Fernandes, Partner in McKinsey's Consumer Practice in São Paulo Participation by: Alison Radford, Head of Reckitt's Hygiene division in Latin America Description: Brazilian consumers are increasingly resilient, researching prices, buying online, and consuming home products more frequently. With the onset of the pandemic in 2020, people ended up implementing a series of changes in their shopping habits. But are these changes here to stay? A survey conducted by McKinsey provides an x-ray of current consumer behavior and the consumption trends that should shape the future. In the next episode of McKinsey Talks, you will learn what has most influenced the choice of brands and products and which channels, networks, and interactions are most important at the moment, in addition to other insights. Tell us what you thought of this session at: https://mck.co/34cEUK6 --------------------------------- Follow McKinsey on social media! Facebook: https://mck.co/3d1SweZ Instagram: https://mck.co/3BKeDRI LinkedIn: https://mck.co/3bALjCn Check out all McKinsey Talks sessions at: https://mck.co/3QjWrCm

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