Neuroscience and Mental Triggers in Sales 00:00 - Importance of neuroscience in sales 00:36 - Sales is a process of persuasion 04:59 - Root of desires in sales 08:53 - Mental triggers and sales 12:47 - Triune Brain and Sales In this video, I will teach you the greatest secrets of neuroscience and all the mental triggers that will make you program your customer's brain and boost your sales. —-------------------------------------- Understand: selling is a process of PERSONNING and buying is a process of DECISION. Both processes occur in the brain and that is why you need to master how it works. Decision-making is a cognitive process that involves choosing one among several alternatives in situations that include some level of uncertainty. It is important to understand that all the decisions we make are linked to the 3 “root” needs of our desires. These 3 needs are: -survival (safety) -preservation of the species (sex) -social advancement (power) Since the beginning of humanity, all of our goals have revolved around these three needs. And that is why these needs are in the DNA of any sale. Furthermore, it is important to highlight that the quality of our experiences are linked to our 5 senses and the 3 roots of desires. The more our senses are involved in an experience, the better it is. This is why showing a product in person usually increases its chances of sales, for example. This strategy and triggers are used by the most diverse companies, such as Coca-Cola. The food giant spends millions a year on its marketing to always be associated with happiness and happy things. MENTAL TRIGGERS Throughout the evolution of the human species, our brain has developed ways to capture our attention to everything that can help or threaten the safety, sex or power that we need. These forms are what we call MENTAL TRIGGERS. To boost your sales, you need to use the way your customer's brain is programmed when selling a product! Before you start applying these triggers, you need to know that our brain is divided into 3 parts: 1) Reptilian brain This first level of brain organization is only capable of promoting simple reflexes, which also occurs in reptiles, hence the name “reptilian”. Known as the “instinctive brain”, its characteristic is to ensure survival, in addition to being responsible for regulating primary functions and sensations such as hunger, thirst, sleep, among others. 2) Limbic system It is responsible for controlling the emotional behavior of individuals. In other words, it is responsible for their emotions such as fear, love, passion or curiosity. It is also responsible for recording memories of behaviors. In other words, knowing that a certain action brings a good or bad feeling, which is why it is responsible for our emotions. In this way, the limbic brain exerts influences, even if unconscious, on our values ​​and behavior. 3) Neocortex (rational brain) This is where language, communication and everything related to reasoning come from. The Rational Brain is what differentiates humans/primates from other animals. But what does this have to do with sales? It turns out that the decisions we make are directly linked to the instinctive and involuntary side. Normally, when making a sale, we only think about the logical and intellectual side and completely ignore the needs of the other brains. In other words, many salespeople end up focusing too much on technical characteristics and attributes, instead of working on the emotional side. Acting on the reptilian brain means acting on the individual's instincts of survival, reproduction and power.