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If you have a goal of studying marketing this year, how about starting with a case study? I liked that this book is divided into 'marketing' as well as 'sales strategy', 'content', and 'customer experience'. The smaller the brand, the more important it is to know various fields that interact with marketing, not just marketing. If the product is good and well-promoted, but the sales strategy is lacking in other channels or the customer experience is not good, customer satisfaction will decrease, so repeat purchases will decrease, and the ROI will decrease, so sales will eventually decrease in the long term. Then, if you don't invest money, you will be in a very dangerous situation where sales will not occur. The more freelancers, the more you need to approach it with the mindset of 'solving the client's problems' rather than 'doing what the client tells you to do', and only then will your freelance services be repurchased and you will be able to work with the client for a long time :) 👉 Small Brand Book: Guidelines for Small Brands Learn more https://smartstore.naver.com/fetaandd... 👉 If you are a small brand marketer, be sure to subscribe to [Small Letter]! English: https://smallbrander.kr/31 👉Learn more about Small Brander Homepage: https://smallbrander.kr/40 Instagram: /smallbrander *They sometimes hold marketing workshops for small brands and they are really helpful! 👉Have you become a fan of our cool and cute Si-nae? 😏 Her Instagram is here: /smallriver.kim ------- Freelance content marketing team [Free the Marketers] https://www.freethemarketers.com/ [Free the Marketers] Instagram / free.the.marketers [Free the Marketers] Brunch Magazine https://brunch.co.kr/magazine/free-ma... Want to join [Free the Marketers]?! https://forms.gle/2W1RX2tZj3hJtJ92A