In this episode, we chat with Mosaed Al-Qafari, founder and CEO of “Manzel Al-Tawzeeq” Group. The beautiful thing about Al-Qafari’s story is that he does not enter projects with study and planning. He founded the largest lighting materials company because of a disagreement! He even entered his university major by chance or opportunity, as he says. Al-Qafari believes that persistence, focus, and providing added value to your products and project are what bring you success. He attributes his success to being influenced by the work culture environment in Qassim, which helped him establish his business in building materials. It started with tiles and then expanded to include the lighting and air conditioning solutions sector, leading to the establishment of the construction station. Al-Qafari says: Our products are expensive, and we have not offered any discounts for 17 years. He does not believe in reducing prices, and sees it as a marketing trick to “tickle” the customer’s feelings, claiming that “tickling” brings quality and solves customers’ problems. He has many innovative ideas that he has implemented in some of his products. – • Subscribe to Thmanyah’s newsletters here: https://thmanyah.link/98b084 • Explore the world with Saudi Airlines: https://thmanyah.link/ewc • Own smart residential units with sustainable real estate services and innovative purchasing solutions, with Safa Investment Units: https://thmanyah.link/561 • Circlez app for secure monthly financial associations: https://thmanyah.link/z01 • Your coffee project? Don’t worry about training the team, choosing coffee equipment, and providing coffee. “Khatwa Jamal” is your partner in success in building and operating your project. Visit our website, start with a step: https://thmanyah.link/ti4 and share your experience with us through our interactive platforms. Episode topics: (0:00) The beginning (02:26) What’s the story of the glass lounge? (04:41) His start in entrepreneurship and the impact of studying on him (10:10) His entry into the world of projects (20:05) The beginning of his project in building materials (25:31) His entry into the tiles sector and his focus on the field (45:56) The secret of his spread and expansion in branches (56:25) The reason for his entry into the lighting sector (1:07:27) How to reduce your expenses (1:13:55) His entry into the air conditioning sector and opening an engineering office (1:24:24) Creating their trademarks (1:32:24) The story of the construction station (1:40:52) Marketing and competition (1:43:08) The company’s sales and profits (1:48:04) The company’s offering and profit margins (1:51:38) Discount marketing (1:58:14) If you could go back in time, what would you change? Links: https://twitter.com/dubayan?s=21&t=cE... — Mashhour Al-Dubayan's Twitter account https://twitter.com/algfarimussad?s=2... — Mosaed Al-Qafari's Twitter account Glass Council — Mosaed Al-Qafari's Glass Lounge • Glass Council, Al-Ammariya Lounge M... Traders profit 100% — The truth about traders' profits • Traders profit 100% and 200%!!! Mosaed Al... Thmanyah website: https://thmanyah.link/fa44da Thmanyah Radio: https://thmanyah.link/af2741 Thmanyah on Twitter: / thmanyah Thmanyah on Instagram: / thmanyah Thmanyah on TikTok: / thmanyah Thmanyah on Facebook: / thmanyah