How to package the specialty of Dat To sour meat to all regions of the country? Not only does it require a standardized production process, but to survive, a business also needs a methodical marketing strategy. This is the concern of a Muong ethnic girl who is passionate about traditional cuisine and determined to start a business to bring that flavor far and wide. This week, Rising Vietnam had the opportunity to chat with Ms. Hoa Nguyen - Founder of Truong Foods to explore the entrepreneurial journey of a talented business owner who was once in the top 20 outstanding young Vietnamese faces and received a Golden Ticket on the Shark Tank program. Thanks to her different thinking, brave investment decisions and unique marketing strategies, Ms. Hoa created Truong Foods - the No. 1 sour meat brand in Vietnam, strong as it is today. To increase revenue as well as reputation for her brand, how did she apply a special marketing strategy combined with building a network of 10,000 points of sale? Join Rising Vietnam to meet the guest and listen to her share useful experiences on the journey of starting a specialty sour meat brand, Truong Foods, in Chapter 0 EP23. ►► Don't forget to subscribe to the Rising Vietnam channel so you don't miss the next episodes. --------------------------------------------- You can find each part of the video content here: 00:00 - Introducing the guest 01:11 - How did the idea of ​​starting a sour meat business come about? 16:15 - How to expand and manage product distribution channels? 33:44 - What factors are needed to build an effective marketing and communication strategy? 40:06 - What is the secret to helping startups survive long-term in the market? 46:22 - Does building a personal brand really help startups? 57:17 - Advice for businesses that want to develop & trade local specialties? --------------------------------------------- You can listen to the audio version of this podcast on the following platforms: ► Spotify: http://ldp.to/Ep23C0Spotify ► Apple Podcast: http://ldp.to/Ep23C0Apple --------------------------------------------- Connect with this episode's guest at: ► Ms. Hoa Nguyen: / hoathitchua19 ► Truong Foods: / thitchuatruongfoodschinhhang --------------------------------------------- If you are ready for a new learning journey, follow us at: ► Youtube: / @risingvietnampodcast ► Facebook: / risingvietnam.vn ► Instagram: / risingvietnam.vn ► Tiktok: / risingvietnam.podcast © Copyright belongs to Rising Vietnam #Metubnetwork #Metub