Mormaii: The complete story of the company's creation
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Episode 133 of the podcast From Zero to the Top. Marco Aurélio Raimundo, better known as Morongo, is the doctor responsible for the creation and rise of Mormaii. It all started with the clothes he made for surfing in the winter. Today, the company operates by licensing its brand for products ranging from clothing to a residential condominium project. In 2021, the brand had a turnover of R$350 million and in 2021, the projection is to reach R$430 million in 2022. Check out the story in the video above. 00:02:29 The beginning of Morongo's story 00:07:40 What motivated Morongo to study Medicine 00:09:03 Going to Garopaba 00:13:17 Consolidation of Mormaii as a company 00:15:29 The change from doctor to entrepreneur 00:18:10 How Mormaii started licensing its products 00:26:30 The habit of handing over the business to its employees 00:29:56 Where does Morongo's vision come from? 00:31:16 How to be open to the changes and opportunities that life brings? 00:33:43 The strength of the Mormaii brand 00:34:35 How to maintain enthusiasm in the midst of difficulties 00:36:06 How does decision-making work when operating in a segment? 00:38:46 How the company is currently organized 00:42:40 Morongo's time management and personal routine 00:46:42 Book recommendations 00:48:51 What lesson did Morongo learn from doing business in practice? 00:50:28 Morongo singing his own song 00:52:08 What is Morongo's big dream for the coming years? Books recommended by Morongo: The Seven Spiritual Laws of Success (Deepak Chopra): https://amzn.to/3GuMFcT The Turning Point (Fritjof Capra): https://amzn.to/3lSnXJO Boomerite (Ken Wilber): https://amzn.to/3LPSwur Eden: Fall or Rise? (Ken Wilber): https://amzn.to/3wRSAFy Subscribe to our YOUTUBE: / dozeroaotopo Follow us on INSTAGRAM: / dozeroaotopo_oficial Our TWITTER: / dozeroaotopo_ ABOUT FROM ZERO TO TOP: The podcast tells the story of the entrepreneurs and businessmen behind the largest companies in the country. In each episode we interview a founder, in a frank conversation about how they started the business, the challenges faced over the years, the uncertainties and the decisive moments for the company. #FromZeroToTheTop
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