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Crafts are experiencing a golden age. There is demand everywhere. Hardly any company can cope with the rush caused by a lack of staff. In these times, many companies have the opportunity to charge higher prices for the same work through better positioning, better argumentation and better marketing. But too few companies are taking advantage of these opportunities. Many craftsmen still write too many offers, sometimes even investing time at the weekend to do things that nobody is really paying for. The work is getting more and more, but profits are not increasing as much as they currently could. Many craftsmen focus too much on their technical skills and miss the opportunity to learn how to sell properly and profitably by taking advantage of professional help. Chambers of Crafts do not offer suitable offers, citing the fact that many craftsmen do not like to sit in seminars. People like Christoph Schütz therefore organize conferences where people come together who want to benefit from the current market conditions. At one such tradesmen's congress, Philip Semmelroth - expert for business success - spoke on the topics of sales, distribution, positioning, customer service, employees, etc.