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Let's examine the business strategy and innovation played by MIXUE so that it can dominate the world ice cream market. What makes it grow rapidly? What is its strategy? What innovations does it make? Is this just a momentary trend? What are the future opportunities for Mixue? Dr. Indrawan Nugroho is the CEO and Co-founder of CIAS, an innovation consulting firm with a mission to enable corporate talents to design, develop and implement innovations to improve company performance Visit: https://www.cias.co https://www.indrawannugroho.com Follow me at: / indrawannugroho / indrawannugroho Disclaimer: This video is a simple review of the current business or industry phenomenon for the general public to use as learning material or reflection. Although using various reliable references, this video is not intended as a scientific work or journalistic work. Reference Source: #corporateinnovation #cias #businessstrategies #innovationconsultants