Anatoly Genis is the co-founder and CEO of the game development company Burny Games. We talked about why Anatoly left slot development and decided to create his own business. The start of Burny Games: from investments and first employees to top positions in the puzzle niche. How to launch a mobile game: development, promotion and choice of monetization model. Which players pay the most. Traffic sources and specifics of the business model in the Puzzle genre. Business geography and "exotic" markets. Marketing strategy for mobile games in 2024. And also about ambitions for a billion, a secret number in the company and professions in game development that will be changed by AI. The studio's games have more than 25 million players worldwide. The company's expected revenue for 2024 is more than $35 million. ______ ISSUE PARTNERS: ⇢ Leadbit https://bit.ly/lbUA – a network of partner programs in the “nutra” vertical ⇢ Partner program on TIER 1 – Gypsy Partners https://bit.ly/GypsyPSg23 ⇢ lGaming https://bit. ly/lGAMdotG - a new cpa network in the gaming vertical 🇺🇦✊ Come Back Alive Fund https://bit.ly/savelifeGdot Children Heroes https://bit.ly/Gchildrenheroes _______ ≣ Part of release for all backers • Marketing vs Product in gamedev. Crea... ≣ Part for sponsors of the "Traffic is..." level • Is it really possible to independently develop a mobile... ≣ Sponsorship / @olegartyshuk _______ Timeline: 00:00 Start 02:43 "On February 25, 2022, a new life began for me, and we launched the company on March 1" 03:49 10 years at Murka Games: career growth, slot development and why I left from the company 09:00 How did you "mature" to your own game development studio? 11:59 "Cut off" vesting for the sake of new business? How much did you lose? 12:45 About partners in Burny Games and their role at the start 14:45 Budget and team for the start of the GameDev studio 16:34 "We want to build a billion-dollar business in 3 years" 17:11 How I calculated the business plan and budget for marketing 18 :47 How does real gambling differ from social casino? 20:21 About how he came up with the mechanics for Scatter Slots 22:12 The studio's first game in the hybrid casual genre, which failed 25:11 Multipliers in the mobile game market 27:02 The specificity of the Puzzle niche and how we managed to survive among competitors 28:48 "We making games that people will play for more than a year" 31:44 Mobile game development: team, deadlines and references 33:55 The secret of the success of the company's products 35:57 The main indicators of the mobile game in the "puzzle" niche 38:00 About the company's games in numbers 39:51 How much does the company earn? Marketing strategy 44:09 Advertising monetization of games 49:07 "Ads are more profitable for us than subscriptions" 50:25 Flagship product. The difference between Playdoku and Colorwood Sort 51:36 About setting up in-game ads 56:03 Does paid traffic make more money than organic? 59:29 The reasons for the rapid growth of the company 1:03:38 Do you pay employees more than the market? 1:04:21 Limits from the investor. Team Costs 1:05:33 About competitors, specifically Block Blast Game, and their business models 1:07:12 DAU and MAU 1:07:47 What company numbers do you look at every day? 1:08:12 Business geography. The specifics of the markets of Japan, Korea and China 1:11:36 About the Russian language in games. Localization 1:12:48 About the most expensive audience in games 1:13:40 The company's income is "passive" - ​​is that possible?! 1:15:58 Traffic sources. Cross-promo marketing 1:18:44 "What about LTV? - Hh!" 1:19:14 "We have a different audience in games" 1:21:54 Responsibilities of Anatoly and his partner in the company 1:22:47 About creating graphics for games 1:24:51 Team structure now 1:25:43 What professions will AI change? What is already being done in the team with the help of artificial intelligence 1:26:57 About finding sounds and music for games 1:27:43 What does the company outsource? 1:29:03 Which platform do you earn more on, iOS or Android? 1:31:46 What is the most difficult thing in your business? _______ Oleg's social networks ■ Oleg's Instagram / olegartyshuk ■ Oleg's Telegram channel https://t.me/video4it ​​■ TikTok / olegartyshuk Social networks Point G: ■ Instagram Points / tochkag.it ■ Telegram channel Points https://t.me/ tochkaGit ■ TikTok / tochkag.it Links/interview mentions: LinkedIn Anatoliya / anatoliihenis Burny Games https://www.burny.games/ _______ Be sure to check out Point G: Headway: 5 apps, 110M+ installs, Genesis release and billion ambitions. And $100 million in revenue?! • Headway: 5 Apps, 110M+ Installs... Tough GAMEDEV: The Rise and Fall of Tanks A Lot! // Domankov, Highcore Games • Surovy HEIMDEV: rise and fall of Tank... How will artificial intelligence change the world, business and EdTech? // Voloshyn, Preply • How artificial intelligence will change the world, biz... Subscribe to the channel / @olegartyshuk