Mercedes-Benz before the turnaround? Luxury strategy under scrutiny

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wallstreetONLINE

Published on Oct 31, 2024
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Mercedes-Benz is struggling with challenges in China and electromobility - and, according to automotive expert Prof. Ferdinand Dudenhöffer, already sees itself on the way to restructuring. While Tesla demonstrates its efficiency with an EBIT margin of 10.8 percent, Mercedes only records 4.7 percent, which indicates growing problems. The main causes: falling demand in China and strong competitive pressure from local manufacturers. The luxury strategy, which relies heavily on high-priced models, could become a burden. Dudenhöfer predicts that Mercedes will have to rethink its strategy - perhaps even by reintroducing an A-Class model. Will that be enough to get the group back on track for growth in the long term? All the answers in the wO-TV interview.

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