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Stelleo Tolda was one of the founders of an auction site in Argentina – and that was a few months before the internet bubble burst. That was the beginning of Mercado Livre, today the most valuable technology company in Latin America. Tolda was our guest for a special episode celebrating three years of From Zero to Top, which also featured a virtual audience, who asked their own questions to the co-founder of Mercado Livre. In this episode, Tolda recalls his journey and tells how Mercado Livre went from that auction site to a giant in the purchase and sale of products, logistics and financial services. 00:01:52 Stelleo Tolda's early career 00:10:08 Mercado Livre's founding 00:14:01 Mercado Livre's international expansion 00:15:40 Competition at the beginning of Mercado Livre 00:19:16 Strategies to make Mercado Livre grow 00:24:20 Mercado Livre's IPO 00:29:40 Mercado Livre's verticals 00:35:54 How to stay innovative, with Mercado Livre's size? 00:37:57 Mercado Livre's current size 00:42:01 Mercado Livre's future plans 00:44:48 Question block from the virtual audience 00:57:32 Reading recommendations 00:59:52 What was it like to leave the presidency of Mercado Livre? 01:02:18 What skills did you have to develop throughout your career? 01:03:39 Final advice from Stelleo Tolda Recommended books by Stelleo Tolda: Memórias Póstumas de Brás Cubas: https://amzn.to/3MS9Yje Subscribe to our YOUTUBE: / dozeroaotopo Follow us on INSTAGRAM: / dozeroaotopo_oficial Our TWITTER: / dozeroaotopo_ ABOUT FROM ZERO TO TOP: The podcast tells the story of the entrepreneurs and businessmen behind the largest companies in the country. In each episode we interview a founder, in a frank conversation about how they started the business, the challenges faced over the years, the uncertainties and the decisive moments for the company. #FromZeroToTheTop