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Medical influencers: risks and side effects ZAPP NDR

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ZAPP - Das Medienmagazin

Published on Jan 11, 2023

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Anyone looking for tips on health care or information about illnesses no longer necessarily has to go to the doctor. More and more doctors and medical students are providing information online - on YouTube, Instagram or TikTok. These so-called medfluencers sometimes reach millions of viewers with their videos and have hundreds of thousands of followers. But is it really always a genuine interest in education that lies behind the videos? Or is it also about profit? Medical students in particular, wearing white coats and stethoscopes around their necks, are noticeably often advertising non-prescription medications or cosmetics on social networks. There are legal regulations, but also loopholes. And so far, no one seems to be looking that closely. 00:00 Advertising by medfluencers 00:42 Influencer @der.hausarzt 06:07 What is allowed? 06:45 Medical advice on social media 07:54 Advertising videos by @docxalina 09:20 This applies to medical law 12:08 Agency for medfluencers 14:00 Education or advertising? 16:16 Interview with Doctor Weigl 19:30 Conclusion https://www.ndr.de/zapp

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