Mediaddress: secrets and tricks for PR 2.0
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Mediaddress is the solution for your press office activity Mediaddress is the application that for over 30 years has helped press offices of companies, institutions and PR agencies to simplify their work and maximize the effectiveness of press releases. With Mediaddress you can: ????Access a database of up to 600k media and journalist contacts that are always up to date and above all 100% GDPR compliant. ????Create and save extremely targeted mailing lists of journalists, also with the help of AI. ????Prepare personalized and engaging press releases with an advanced editor. ????Distribute press releases safely and effectively with one click to your entire list. ????Simplify follow-up activities thanks to sending reports and teamwork. Mediaddress is the only database that categorizes each journalist by topic, providing consultation of the latest articles published by journalists and research through the analysis of press releases with artificial intelligence systems. During this webinar of the Strumenti del Mestiere series, Francesca Gavotti and Ugo Malaguti will present the Mediaddress platform and will focus in particular on the following aspects: ????How to create increasingly refined lists thanks to the search for journalists by keyword and with the analysis of your press release with AI. ????How to customize your database by adding data, contacts and new cards, visible only to you and your team. ????How to get the most out of sending your press release, optimizing the configuration of the account to send safely and effectively. ????How to make the most of the integration between Mediaddress and the services of L'Eco della Stampa
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