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Artistic manifestations, celebrations, knowledge, crafts and ways of doing things are, like historical monuments, considered cultural heritage by the Constitution. These social practices refer to the identity and memory of the diversity of groups that make up Brazilian society. Leonardo Castriota, a professor at the School of Architecture and Design at UFMG, and Célia Maria Corsino, the Superintendent of the National Institute of Historic and Artistic Heritage (Iphan) in Minas Gerais, discuss the importance of preserving Brazilian Cultural Heritage. Production: Júlia Calasans, Renato Temponi Reporting: Renato Temponi, Vitória Brunini Images: Antônio Soares, Ravik Gomes, Tatiane Coura, CEDOC, TV UFOP, TV UFJF Content editing: Jessika Viveiros Image editing: Kennedy Sena