[Marukame Seimen] Going against the trend of Taipa and cost-performance. Growth strategy that focuses on efficiency [Takaya Awata / Takeshi Okada / New Session]

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NewsPicks /ニューズピックス

Published on Oct 18, 2024
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[Sponsored by Toridoll Holdings] A new session where you can encounter the knowledge that is driving the times. The theme this time is "Marukame Seimen's Growth Strategy." "Cost-effectiveness" and "Time-saving" - Toridoll Holdings, which operates Marukame Seimen, has grown with a unique strategy that goes against the modern trend of constantly seeking efficiency. To maintain the atmosphere of the steaming noodle factory, Marukame Seimen spares no expense on labor and utility costs. What is the secret to their growth, which has allowed them to increase sales and expand overseas despite the costs? In the studio, we welcome Toridoll Holdings President and CEO Takaya Awata and Takeshi Okada, whose management philosophy overlaps with Awata's, as guests, to delve deeper into the strategy of winning by going against the flow in an age that values ​​efficiency. The book is here ↓ Changing the dining out world with "emotional experiences" - Toridoll's challenge that made Marukame Seimen a success https://amzn.asia/d/ePVx6t9 [Guests] Takaya Awata (CEO of Toridoll Holdings Co., Ltd.) Takeshi Okada (Chairman of Imabari Yume Sports Co., Ltd.) [MC] Shunsuke Kanaizumi (CEO of NewsPicks Studios)

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