▼Please subscribe and like▼ / pivot%e5%85%ac%e5%bc%8f%e3%83%81%e3%83%a3%... ▼All video programs are available for free on the iOS app▼ https://app.adjust.com/uvx1jrq?redire... [Table of Contents] 0:00 What Tetsuro Degawa and marketing have in common1:06 What is STAR SKILL SET? 2:43 Thinking about PR from a marketing perspective5:30 Marketing = creating a system that sells13:47 Dividing systems into three... 20:06 Easy = does not differentiate Featuring: Oki Yuki (Reiwa Travel PR Group GM/former TV Asahi announcer) Tabe Masaki (CEO of Novacell/Raksul CMO) [Guest profile: Tabe Masaki] After graduating from the Faculty of Letters at Chuo University, he worked at Marui Group and Take and Give Needs before joining Raksul in August 2014. His areas of expertise are acquiring new customers mainly through TV commercials and stabilizing repeat customer rates through data-driven CRM, and he is in charge of not only promotions but also the overall 4P strategy. [Past STAR SKILL SET videos] GO Takahiro Miura "What is the real difference between PR and marketing?" Part 1 ▶︎ • What are the PR skills that will achieve "explosive growth"? / A dramatic figure in the advertising world gives a super practical... Part 2▶︎ • "Symbolic products are an escape" A dramatic figure in the advertising world gives a serious lesson to a former TV Asahi announcer... Vector Yoshiyanagi Saori "The PR 4 Methods Taught by a Legend" Part 1▶︎ • Mercari BizReach: "Top management places importance on PR" / "90% of people misunderstand... Part 2▶︎ • A PR legend gives straight-forward impediments to "not fail" [Oki Yuki x Vector Yoshiyanagi]... Extra time▶︎ • "We're starting to hire people based on their looks" - the inside story of the PR strategy that's causing a media uproar [Oki Yuki x Vector Yoshiyanagi... Dentsu Manabe Ryohei & Dentsu PRC Nemoto Yohei "Dentsu Method 'PR IMPAKT'" Part 1▶︎ • Dentsu creators set themselves apart with "planning brainstorming" / A former TV Asahi announcer gives a formidable presentation... Part 2▶︎ • Dentsu Group's "disruptive PR method" / Brainstorming techniques practiced by top creators... Tabechoku Akimoto Rina & Shimomura Akiko "The meaning of CEO media exposure" Part 1▶︎ • [Tabechoku] Over 1,000 media appearances in 3 months "Winning with CEO x PR" PR... Part 2▶︎ • [Tabechoku] Don't expect results in the short term / "Smart KPIs" for startup PR... 10X Nakazawa Rika "PR skill set that doesn't rely on the media" Part 1▶︎ • [Startup PR] Make fans of your company through MVVC empathy / Mercari's first PR →... Part 2▶︎ • [Mercari PR ▶︎ Startup CCO teaches] Recruitment PR should be "... Hakuhodo Kettle Shima Koichiro "Social symbols and PR" Part 1▶︎ • [Learn from the god of PR] "Iku-men" and "single people" "The new norm" for life... Part 2▶︎ • Akimoto Yasushi's marketing sense as seen through AKB48 / PR put into practice by Hakuhodo executives... [Project overview] With the advent of the SNS era, PR has become important for all business people. A risk-skilling documentary in which Oki Yuki, a new PR/public relations employee at Reiwa Travel, grows as she consults with a PR star about the real worries and questions she has in her daily work. [Related videos] Oki Yuki: "My annual income dropped significantly after I changed jobs from TV Asahi" ▶︎ • [Former TV Asahi announcer Oki Yuki] Changes jobs to a venture company: "It all started with late-night ○○", "Salary..." A close look at Reiwa Travel travel app "NEWT" on its launch day (Part 1) ▶︎ • A close look at the launch day of the Reiwa Travel app, which has raised 2.25 billion yen [Part 1] The company's "... A close look at Reiwa Travel travel app "NEWT" on its launch day (Part 2) ▶︎ • Former TV Asahi announcer Oki Yuki changes jobs to help launch the Reiwa Travel app, which has raised 2.25 billion yen... #pivot #OkiYuki #TVAsahi #ReiwaTravel #PR #PublicRelations #Marketing #Novacell #Raksul #Riskilling #Relearning #SkillSet#Startup #Travel #Tourism #Inbound