Marketing strategy based on Customer Journey Map and customer data analysis. Ilya Balakhnin.

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Илья Балахнин

Published on Aug 13, 2022
About :

Assess the maturity level of your marketing: https://checkup-paperplanes.ru/market... Download the free book "Price pressure in b2b" https://paper-planes.ru/book_price_pr... A guide to HR strategy from practice leaders. Download for free https://academy-paperplanes.ru/hr-manual Articles about CJM and marketing strategy on the website Ilya Balakhnin, about the customer journey or Customer journey map, as a modern marketing concept. It replaced the sales funnel and became a standard tool for market leaders to grow revenue. You will learn from specific examples how to build a CJM, what it is for, and how to use the Customer Journey Map in a b2b or b2c marketing strategy. When building a customer journey model, they often ignore data about customers and their purchases. This is the biggest mistake, a truly effective CJM can only be built on the basis of data analysis, for example, using RFM, QFD, k-means or other types of quantitative analysis. Our website: https://paper-planes.ru Paper Planes Academy: https://academy-paperplanes.ru/ Instagram: / ibalahnin Ilya Balakhnin's channel in Telegram: https://t.me/ilyabalahnin Partner contacts Ilya Balakhnin https://t.me/ilia_balahnin +7 926 592 4877 Sergey Khudovekov https://t.me/khudovekov +7 926 055 7715 Maxim Borisov https://t.me/borisovml +7916 810 6530

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