The successful and adventurous entrepreneur always loves to enter and invest in different fields. Our guest, in addition to being a surgeon, started importing different things that had nothing to do with each other, such as importing doors, sweets, and food. Every success encouraged him to embark on a new adventure, to the point that he opened a training company in 2000 to train on computers and grant Microsoft-accredited certificates. The company became an accredited exam center, in addition to cooperating with the Ministry of Communications. Our guest is the marketing and management consultant, Dr. Ihab Musallam, from whom we will learn more about how young people excel in marketing and what marketing is, in addition to the small details in management that can move a business up or bring it down, in addition to telling us more about the problems and difficulties he faced and how he overcame them. A smart seller must be an actor and change his personality according to the person in front of him because you have to deal with each customer in a way that he understands and accepts. For example, the way you talk to a company owner you are going to sell to is not the same way you would talk to an employee you are trying to sell your product to. Many people think that this is wrong and that the salesman is a deceitful person, and this is wrong, because this is a characteristic of a salesman, that he knows how to sell in different ways to different people. This episode is sponsored by Marsool Egypt - and the mentor Business Marsool Egypt Marsool is one of the most important delivery companies in Egypt and the Arab world, and it is one of the main supporters of the Business in Arabic podcast. You can download the Marsool application through the link https://bit.ly/3OIkt9u - 30 EGP discount on the first 7 orders from Marsool if you use the code (belarabi7). Mentor for Business is a complete training platform for your company, equipped with a customizable dashboard with your brand, through which you can follow up on the training of your work team, create a complete learning plan for them, and customize educational paths for each department of your company, and many other benefits. Get a discount of up to 50% for your company, when you register from this link https://bit.ly/BusinessBelAraby Follow the Business Bel Araby podcast through the links: Buzzsprout - https://bit.ly/35c5aPQ Apple - https://apple.co/2LRnmqu Google Play - https://bit.ly/338Q9zy Episode titles: 3:00 - Who is Dr. Ihab Muslim 13:30 - Dr. Ihab's beginnings with training and teaching 32:00 - The most learned lessons and experience from trade and business 40:00 - The importance of psychology in business 51:00 - The importance of customer service 59:00 - How to market yourself at the lowest cost 1:15:40 - What are the types of failure? #podcast #entrepreneurship #podcasting #podcast #real estate #investment #entrepreneur #podcaster