Marketing is not promotion. How to build an effective department. Marketing goals and objectives.

27,097 views

Илья Балахнин

Published on Oct 1, 2022
About :

Register for Ilya Balakhnin's free webinar "What to do when strategic sessions fail to produce results" https://clck.ru/3EN8bM Ilya Balakhnin on the goals, objectives and processes in the marketing department. How to build effective marketing? How to manage a department, what KPIs to set and is it necessary? Assess the maturity level of your marketing: https://checkup-paperplanes.ru/market... You can learn more about our approach in the book by the managing partner of Paper Planes "Price Pressure" https://paper-planes.ru/book_price_pr... In this new book by Ilya Balakhnin, the owner or director of a b2b enterprise will find 5 main tactics of expert sellers, the implementation of which will help the company move away from price comparison and earn more. How and why the needs of the b2b market have changed. What consumers want, what factors in choosing a supplier are really important to them. What is price pressure, and how does it affect the revenue and profit of your business. What is a “profit extraction zone” in a competitive market, and what are the tactics for maintaining it. Our website: https://paper-planes.ru Paper Planes Academy: https://academy-paperplanes.ru/ Instagram: / ibalahnin Ilya Balakhnin’s channel in Telegram: https://t.me/ilyabalahnin More than 30 training programs in marketing, HR, sales and management Partner contacts Ilya Balakhnin https://t.me/ilia_balahnin +7 926 592 4877 Sergey Khudovekov https://t.me/khudovekov +7 926 055 7715 Maxim Borisov https://t.me/borisovml +7916 810 6530

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