Marketing in the Restaurant Business. Key Trends and Forecasts for 2024 Saby Podcast
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Collaborations are recognized as one of the most effective marketing tools in 2023. What trends await the restaurant industry right now — we analyze in our Saby Podcast. In the new episode, with the head of the MYGRIBS communications agency Svetlana Sokolova, we discussed the situation on the market: how to properly launch a business, why opening as a cluster is cool? We shared a life hack on how to accurately formulate a request for your target audience and offer the right product. And also made important forecasts for the industry for 2024. Ecosystem for restaurant automation: https://clck.ru/382Lh5 Subscribe to our social networks: Telegram channel for restaurateurs: https://t.me/+yZVoYjOZotA4ODQy Presto on VK: https://vk.com/sbis_presto MYGRIBS communications agency: https://mygribs.com/ Telegram channel: https://t.me/mygribsru 🕙 What the video is about 00:00 Sveta Sokolova's story in restaurant marketing 01:12 What Sveta thinks about modern restaurateurs 01:47 MYGRIBS concept 05:06 Are there regional specifics in marketing 07:04 When to start 08:37 Mistakes restaurateurs make at the start 09:28 Can marketing save a project 14:00 More about the risks of the restaurant business 15:04 Evaluating audience demand 17:18 What a restaurateur needs to learn 18:26 How to create a concept correctly 22:17 How a restaurant can make itself known 25:53 What was restaurant marketing like in 2023 27:53 The trend towards automation 30:19 Effective technologies for marketing 33:12 Marketing trends of 2024 36:45 Why there is a shortage of personnel in the market 39:51 What should be the personnel motivation system 41:49 How will the industry develop in 2024 44:10 What we will advise restaurateurs 45:19 Competition! #Business #Marketing #Saby
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